Have you ever encountered questions such as, "Why do we still need an expensive information center when employees can find everything online?" If you have, then you understand the importance of having a compelling response ready for decision-makers. This session will equip you with strategies to persuade stakeholders that librarians' expertise is indispensable for meeting institutional goals.
This session is designed to empower special librarians to articulate their pivotal roles in their organizations, explaining how their expertise can impact corporate outcomes and reduce costs. This will help info pros secure support and funding from their governmental, medical, legal, or corporate organizations.
Learning Outcomes:
• Gain a firm grasp of fundamental strategic communication principles
• Understand the importance of creating and delivering audience-targeted messages
• Learn precisely how to compose persuasive Value Statements
Attendees will receive:
• A customizable Communication Plan template
• Formulas for crafting compelling Value Statements
• References to pertinent articles and case studies
LEVEL: INTERMEDIATE
Effective Stakeholder Communication Strategies for Special Librarians
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 29 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference and serves on the Executive Board of LibraryLink New Jersey, a statewide cooperative. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 27+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.
