You’ve segmented your target audiences and outlined your projects. You’ve chosen your overall strategies, set quantifiable goals, and determined specific tactics. Now it’s time for the vital step of writing messages that your targets will respond to. During this deep dive into wordsmithery, you’ll learn how to combine the art of language and the science of psychology to craft effective marketing communications. But this session will not be dry—expect interaction and laughter! We’ll include writing practice and evaluation (but no sentence diagramming, promise!).
With the knowledge you gain during this session, you’ll be better prepared to create:
• Compelling value statements
• Media soundbites
• Fundraising appeals
• Brochure text
• Elevator speeches
• Web copy
• Email subject lines
• Social media posts
• Better press releases
This fun, enlightening presentation includes individual writing practice. LEVEL: ADVANCED
How to Win Over Peers and Influence People: The Art and Science of Marketing
Maurice Coleman is the Principal of Coleman & Associates. As a trainer, coach, and keynote speaker, Maurice helps organizations improve their human processes and use of technology, expand their internal/external communications, and broaden their focus and implementation of EDI activities. Since 2008, he has hosted and produced the long-running (and oldest) training/education and empowerment podcast T is for Training. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.
