One of the first tasks in any marketing communication campaign is narrowing your target audience to a definable set of people (by age, occupation, needs, location, etc.) and then getting to know that audience. What do its members really need and want? How do they usually communicate? Which platforms do they get their info from? Who influences them? Ideally, you need to know this before writing and sending your messages; otherwise, your audience might not see them or pay attention to them.
But how, exactly, can you research a select group of people in your area—especially if you’re not a research-focused librarian? Fortunately, there are a number of processes, hacks, and strategies that will help you research your target audiences. In this webinar, you’ll learn about inventive ways to gather data, tech tools to try, and what to read, along with some more-traditional research methods. These tasks can be scaled to projects large and small.
Unless you know your audience, you can’t reach them effectively so register for this webinar to make your marketing communication more effective! LEVEL: INTERMEDIATE
Simple Ways to Research Target Audiences
$25 per person for 4+registrations
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy was the editor of Marketing Library Services newsletter for 30 years and was Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.
