If you've been promoting library products and services haphazardly and want to start doing it a little more efficiently and effectively, then this is the webinar for you. In just 90 minutes, you'll get a good grasp of the subject by discovering the Cycle of True Marketing and learning how to make it work for you.
This quick "Marketing 101" class will give you:
• Marketing definitions and lingo
• The language of successful communication
• Tips for getting messages through to busy people
• Common reasons why some marketing isn't fruitful
• Tactics for getting buy-in from bosses and colleagues
• Ideas for finding money and time for marketing
• Entry-level info about online advertising
You will leave this session with the know-how and the confidence to get a simple marketing campaign off the ground. LEVEL: BASIC
The Cycle of True Marketing and How to Start Working With It
Kathy Dempsey wrote the how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 26 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word, and is a member of the New Jersey Library Association. She's the Founding Chair of the popular Library Marketing and Communications Conference.
