Basic Marketing Principles for Library Workers

November 19, 2-3 PM Eastern

If you are registering 2 or more people: (1) Click on Add to Cart, (2), Click on “Add More” until you reach the number of people you would like to register, (3) Click on Check Out, (4) Use the upload link in your confirmation link to upload the first name, last name, title, and email address of these individuals--and yours if you plan to attend the webinar.

Marketing is essential to every industry. Library workers have often had to learn on-the-fly to market themselves, with little to no formal education on the topic. This webinar teaches you how you can promote your library using practical methods based on marketing principles that apply to any field.

Understanding how to identify your audience enables you to serve them better and also opens the door for staffers to engage with them directly. From this webinar, you will learn to:

• Identify the audience you are trying to reach
• Choose the best ways to reach them
• Learn general marketing concepts and translate them to the library field
• Use marketing lingo to promote your library programs and services

Presenter

Jennifer Blair is the Head of User Services Librarian and Associate Professor at Azusa Pacific University (APU). Her role is dedicated to the user experience, including marketing the library, and teaching. She has extensive experience teaching online courses in design and library science. Jennifer holds a B.A. in Graphic Design, an M.A. in Educational Multimedia, and an M.S. in Library and Information Studies. Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for students.