Use a Business Mindset to Communicate Your Value

December 17, 2-3 PM Eastern

Single registration: (1) Click on Add to Cart, (2) Click on Check Out, (3) If you are registering for another person, please upload the first name, last name, title, and email address of that individual using the upload link you receive in your confirmation email.

If you are registering 2 or more people: (1) Click on Add to Cart, (2), Click on “Add More” until you reach the number of people you would like to register, (3) Click on Check Out, (4) Use the upload link in your confirmation link to upload the first name, last name, title, and email address of these individuals--and yours if you plan to attend the webinar.

Often, stakeholders and decisionmakers lack understanding of the value libraries bring, because we struggle to translate our impact into business terminology. However, when you apply a business mindset, libraries can flourish in numerous ways: by maximizing services, rethinking revenue, communicating their value, and playing to library employees' strengths.

Business-speak can be intimidating, but in this webinar, you will learn in laymen’s terms how an entrepreneurial mindset can help you communicate the library’s work and ROI in ways everyone can understand.

From this webinar, you will learn:

• How to think from a business and entrepreneurial perspective

• To cultivate a culture of tangible goal setting

• How the importance of networking is good for “library business”

• To develop “business speak,” translating library value into their terms

• To rethink revenue ideas such as resource sharing and grant strategies

Presenter

Jennifer Blair is the Head of User Services Librarian and Associate Professor at Azusa Pacific University (APU). Her role is dedicated to the user experience, including marketing the library, and teaching. She has extensive experience teaching online courses in design and library science. Jennifer holds a B.A. in Graphic Design, an M.A in Educational Multimedia, and an M.S. in Library and Information Studies. Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for students.