Annual Reports That Inspire: Turning Library Impact Into Stories

Annual reports have evolved from simple summaries of accomplishments into powerful storytelling and engagement tools. A well-crafted impact report can demonstrate value, celebrate achievements, strengthen donor confidence, and inspire future investment.

Creating an effective annual report requires more than collecting statistics. It requires a thoughtful process for gathering stories, organizing information, collaborating across departments, and transforming accomplishments into a compelling narrative.

In this webinar, participants will learn how to develop an annual impact report from concept to completion. Through practical strategies and real-world examples, attendees will explore the research, writing, editing, design, and collaboration processes needed to create reports that people want to read and share. You’ll learn how to:

This session is ideal for library directors, communications professionals, marketing teams, advancement staff, development officers, writers, editors and others.

Presenter

Tywanda Cuffy serves as Director of External Relations, Communications and Development Initiatives for the University of Delaware Library, Museums and Press. She provides strategic leadership across advancement, fundraising, donor relations and stewardship, communications, marketing, external relations, and events. Cuffy serves on the Board of United for Libraries, the ALA’s Communications Working Group, and on the Editorial Board of the Journal of Advancement, Communication, and Development in Academic Libraries. She is a nationally recognized facilitator who has presented for the ARL, ALA, ACRL, United for Libraries, and the Academic Library Advancement and Development Network.