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How to Fix Library Advocacy

How to Fix Library Advocacy

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How to Fix Library Advocacy
Webinar Description
Something is wrong in library advocacy and it has been wrong for decades.
There is a vast disparity in what library workers believe is advocacy and what political advocacy actually does. This is especially concerning considering libraries have lost nearly 20% of voter support between 2008 and 2018 and are currently being attacked through book banning efforts, local and state legislative issues, and Trump's attacks on the IMLS, Library of Congress, NARA, and DOD libraries.
So where did we go wrong, and what do we need to do to fight back and win? Where do we need to change our political advocacy strategies and tactics to reclaim our industry and rebuild political support from voters and legislators? It can be done!
In this session, all levels of library workers will learn:
  • The real definition of political advocacy
  • The difference between strategy and tactics
  • What is a theory of change
  • The tools, messages, and resources you need to prevail

Presenter

Patrick "PC" Sweeney is a 2007 San Jose School of Library and Information Sciences graduate and former Administrative Librarian and School Librarian. He was awarded Library Journal’s “Movers and Shakers” award in 2015 for his library advocacy work. He is co-author of “Winning Elections and Influencing Politicians for Library Funding” as well as “Before the Ballot; Building Support for Library Funding.” He was recently recognized with a “40 Under 40” award by the American Association of Political Consultants for his work fighting for libraries at EveryLibrary. He is a lecturer at the San Jose Information School, where he teaches courses on politics and libraries. He is active across social media as PC Sweeney.
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