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Simple Ways to Research Target Audiences
$49.00
$25 each when purchasing 3 or more licenses
| Quantity | Price per item | Discount |
| 3 licenses | $25.00 | 49% off |
Product Details
One of the first tasks in any marketing communication campaign is narrowing your target audience to a definable set of people (by age, occupation, needs, location, etc.) and then getting to know that audience. What do its members really need and want? How do they usually communicate? Which platforms do they get their info from? Who influences them? Ideally, you need to know this before writing and sending your messages; otherwise, your audience might not see them or pay attention to them.
But how, exactly, can you research a select group of people in your area—especially if you’re not a research-focused librarian? Fortunately, there are a number of processes, hacks, and strategies that will help you research your target audiences. In this webinar, you’ll learn about inventive ways to gather data, tech tools to try, and what to read, along with some more-traditional research methods. These tasks can be scaled to projects large and small.
Unless you know your audience, you can’t reach them effectively so register for this webinar to make your marketing communication more effective! LEVEL: INTERMEDIATE
Presenter
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years and was formerly editor-in-chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference.
Simple Ways to Research Target Audiences