Tired of Hearing, “I didn’t know the library did that”? Here’s Your Fix!

$49.00

$25 each when purchasing 3 or more licenses

Quantity	Price per item	Discount
3 licenses	$25.00	49% off

Webinar Description

Back by Popular Demand! Are you tired of hearing people say, "I didn't know the library did that"? Don't despair—there are tactics that can help. Start with a little research, then use it to write attention-getting messages, then share those on all the proper platforms, at the perfect time. Sound like a lot to juggle? That's where a Communication Plan comes in. A Communication Plan will help you keep everything straight by gathering all the necessary info in one spot. It will also force you to think more strategically. Marketing Communication maven Kathy Dempsey will share a template and show you how to construct a plan that can cut down on your "I didn't know" patron frustration.

During this session, we will cover all of these concepts:

• The power of good (and bad) communication

• One “size” message does not fit all; segmentation is vital

• How to plan for both internal and external communications

• What a Communication Plan should include and how to draft one

This session will help guide those tasked with MarCom work to organize their campaigns and achieve their best outcomes. It will also help managers to better assess their organizations' communication efforts, both internal and external.

Presenter

Kathy Dempsey is the Director of Continuing Education for LibraryWorks. She's been around the library industry since 1986, serving as a paraprofessional in public and academic libraries, as a writer and editor for numerous publications, as a conference organizer, and as a marketing trainer at her consultancy Libraries Are Essential. Kathy started presenting webinars for LibraryWorks in 2016. You can find her at www.linkedin.com/in/kathydempsey, email her at Kathy@LibraryWorks.com, or call her at 856/366-5872.