Try Strategic Merchandising to Pump Up Library Usage

There's a lot of science and psychology from the retail merchandising world that can benefit your library. Merchandising your spaces can re-invigorate your everyday displays and signage and increase your usage statistics. Trying it is quick and inexpensive. In this webinar, you’ll learn how merchandising differs from ordinary book displays. Through pro tips and lots of photographic examples, you will:

• Understand how the magic of merchandising can increase library usage and circulation.
• Realize what turns people off and keeps them from entering your building.
• View photos of great (and not-so-great) merchandising from libraries around the U.S. and beyond.
• Realize how merchandising, signage, and displays affect the user experience (UX).

** Please Note: This session is not geared toward ideas about what to display. Instead, it's about the strategies behind good displays, signage, and promotion.

Presenter

Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential, and is the author of The Accidental Library Marketer (Information Today, Inc., 2009). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 24 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word, and is an active member of the New Jersey Library Association.