Kathy Dempsey

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Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to maintain respect and funding.

Kathy was the Editor of Marketing Library Services newsletter for 30 years. She was also the Founding Chair of the Library Marketing and Communications Conference, which launched in 2015.

Now, Dempsey presents webinars for numerous organizations, and she has a course available on Niche Academy (Library Marketing Made Easy). This subject matter expert strives to make marketing concepts more understandable and achievable. Online, she continues to battle the myth that librarians are unnecessary.

Brand Touchpoints: All the Stuff and All the Staff
Brand Touchpoints: All the Stuff and All the Staff
Brand Touchpoints: All the Stuff and All the Staff
$49.00
Effective Stakeholder Communication Strategies for Special Librarians
Effective Stakeholder Communication Strategies for Special Librarians
Effective Stakeholder Communication Strategies for Special Librarians
$49.00
How (and Why) to Do a Simple External Communications Audit
How (and Why) to Do a Simple External Communications Audit
How (and Why) to Do a Simple External Communications Audit
$49.00
How to Craft and Utilize an Elevator Speech to Prove Your Library's Value
How to Craft and Utilize an Elevator Speech to Prove Your Library's Value
How to Craft and Utilize an Elevator Speech to Prove Your Library's Value
$49.00
How to Write Effective Survey Questions to Get Useful Data
How to Write Effective Survey Questions to Get Useful Data
How to Write Effective Survey Questions to Get Useful Data
$49.00
If You Bought It, Flaunt It! How to Promote Your Collections to Increase Usage
If You Bought It, Flaunt It! How to Promote Your Collections to Increase Usage
If You Bought It, Flaunt It! How to Promote Your Collections to Increase Usage
$49.00
Making Your Press Releases More Effective
Making Your Press Releases More Effective
Making Your Press Releases More Effective
$49.00
No Buy-In or Budget for Marketing? Here Are 20 Things You Can Do to Change That!
No Buy-In or Budget for Marketing? Here Are 20 Things You Can Do to Change That!
No Buy-In or Budget for Marketing? Here Are 20 Things You Can Do to Change That!
$49.00
Plan a Campaign to Draw People Back into Your Libraries
Plan a Campaign to Draw People Back into Your Libraries
Plan a Campaign to Draw People Back into Your Libraries
$49.00
Play Offense, Not Defense: Have Soundbites Ready for Tough Situations
Play Offense, Not Defense: Have Soundbites Ready for Tough Situations
Play Offense, Not Defense: Have Soundbites Ready for Tough Situations
$49.00
Pro Tips for Giving Great Presentations, Online and In-Person
Pro Tips for Giving Great Presentations, Online and In-Person
Pro Tips for Giving Great Presentations, Online and In-Person
$49.00
Promoting Your Collections: Messaging, Merchandising, and More
Promoting Your Collections: Messaging, Merchandising, and More
Promoting Your Collections: Messaging, Merchandising, and More
$49.00
Proven Strategies for Outreach & Programming
Proven Strategies for Outreach & Programming
Proven Strategies for Outreach & Programming
$49.00
Simple Ways to Research Target Audiences
Simple Ways to Research Target Audiences
Simple Ways to Research Target Audiences
$49.00
Strategies for Outreach to Marginalized Populations
Strategies for Outreach to Marginalized Populations
Strategies for Outreach to Marginalized Populations
$49.00
The Art and Science of Marketing Communications for Libraries
The Art and Science of Marketing Communications for Libraries
The Art and Science of Marketing Communications for Libraries
$49.00
The Cycle of True Marketing and How to Start Working With It
The Cycle of True Marketing and How to Start Working With It
The Cycle of True Marketing and How to Start Working With It
$49.00
Tired of Hearing, “I didn’t know the library did that”? Here’s Your Fix!
Tired of Hearing, “I didn’t know the library did that”? Here’s Your Fix!
Tired of Hearing, “I didn’t know the library did that”? Here’s Your Fix!
$49.00
To Ensure Your Library's Health, Give Your Communications a Full Check-Up
To Ensure Your Library's Health, Give Your Communications a Full Check-Up
To Ensure Your Library's Health, Give Your Communications a Full Check-Up
$49.00
Try Strategic Merchandising to Pump Up Library Usage
Try Strategic Merchandising to Pump Up Library Usage
Try Strategic Merchandising to Pump Up Library Usage
$49.00
Use Strategic Communication to Influence Your Library’s Stakeholders
Use Strategic Communication to Influence Your Library’s Stakeholders
Use Strategic Communication to Influence Your Library’s Stakeholders
$49.00
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