Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to maintain respect and funding.
Kathy was the Editor of Marketing Library Services newsletter for 30 years. She was also the Founding Chair of the Library Marketing and Communications Conference, which launched in 2015.
Now, Dempsey presents webinars for numerous organizations, and she has a course available on Niche Academy (Library Marketing Made Easy). This subject matter expert strives to make marketing concepts more understandable and achievable. Online, she continues to battle the myth that librarians are unnecessary.
